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"What role dose brand communication play in B2B marketing?"
Bosch is the global company with 128 year’s history, branding plays big role in the development of market. As Bosch’s product are both in B2B & B2C industry, it’s easier to do brand than those pure B2B company, but still facing lots of challenges. There is one index named ABA (Adult Branding Awareness) shows that the branding awareness of Bosch in their clients are very high…
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