2017.02.07 Episode 24＂B2B Modern Marketing Challenge and Trend for B2B Eletronics/Manufacturing Industry＂
Interviewee: (Length 52:13)
6 B2B Marketing KOLs from DSM, Saint Gobain PPL, Scania, CA Technologies, Vestas,
Grant Thornton International Ltd
Panel Discussion: B2B Modern Marketer: Artist Vs. Scientist
Interviewee: (Length 06:30)
Mr. Bill Yue, Director, Asia Marketing Communications, Texas Instruments
How to transfer the marketing depart from budget user to generating more profits?
Interviewee: (Length 03:43)
Mr. Leon Ye, Ex. Professional Campus Manager, Great China, Henkel
What＇s the challenge are you facing in the Sales & Marketing Department?
Interviewee: (Length 13:50)
Ms. Cindy Zhang, Director, Corporate and Marketing Communications, Stora Enso China
The overall marketing strategy for B2B branding communication
Interviewee: (Length 03:04)
Ms. Sharon Shi, Marketing Director, Lucis Technologies
Do you think that the traditional theory of marketing 4P fit to the development of marketing in these years?
Highlights！ Review on World B2B Marketing Chief Congress 2017
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