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EP65 第65期＂Corporate brand marketing strategy planning 企业品牌营销策略规划＂

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02:11

Ms. Jacquelyn Wu, Head of Marketing, JDE, Food

Brand building, consumer insight 品牌打造，消费者洞察

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04:17

Mr. Yi Tang, VP Marketing & Retail, Hansgrohe（汉斯格雅）, Retail

International brand landing 国际品牌落地

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22:49

Mr. Qiang Wei, Marketing Director, WuXi App Tec（药明康德）, Pharma

Corporate marketing strategy overall planning 企业市场策略整体规划

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03:01

Mr. Lei jin, Marketing GM, Yu Garden Catering management（豫园餐饮）, Food

Match between brand marketing and corporate culture 品牌营销与企业文化的匹配

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01:56

Ms. Patty Xu, Brand Director, DELIXI（前德力西电气）, Electronic

Enhance brand competitiveness 提升品牌竞争力

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IP大咖招募

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EP64 第64期＂Marketing Strategy Planning 营销战略规划＂

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02:33

Mr. Penny Qiu, Marketing Director, Gulf Oil, Oil & Gas

价值营销战略 Value Marketing Strategy

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03:17

Mr. Kefei Bu, General Manager, Strategic Accounts, Greater China, Fonterra 恒天然, General

利用数字化营销工具和手段加速B2B业务发展 Use digital marketing tools and methods to accelerate B2B business development

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06:02

Mr. Michael Zhang, GM, Marketing, Didi Enterprise, Internet

针对互联网广告模式搭建营销体系 Establish a marketing system for the Internet advertising model

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05:21

Ms. Cindy Wang, Marketing Director, PERKIN ELMER, Medical

B2B企业的数字化营销战略 Digital Marketing Strategy for B2B enterprises

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04:09

Mr. Qiang Zhang, Managing Director, Polynaisse, Chemical

建立完善分销体系 Establish and improve the distribution system

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IP大咖招募

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EP63 第63期＂Digital Marketing Strategy 数字化营销策略案例分享＂

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02:16

Mr. Vincent Wang, Lead Manager, Marketing & Communications, China, Management Accounting, CIMA, Accounting

Martech to young generation

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01:28

Ms. Christine Shen, Marketing Manager,GGO China, THOMSON REUTERS, Finance & Accounting

O2O convergence for converting

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03:21

Ms. Michelle Shen, Head of Marketing, Trade & Marketing, Maersk, Logistics Vendor

Right Person, Right Message, Right Time

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02:21

Ms. Rachel Li, VP of Marketing, CDP, HR Vendor

Online Channel for Leadsgen

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01:48

Mr. David Tao, Marketing Director, Gamutsoft, IT Vendor

Battling for consumers＇ attention

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IP大咖集结号 - 2019年3月7号

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EP62 第62期＂Brand Proprietary 品牌资产＂

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04:42

Mr. Tang Yi, VP Marketing & Retail, Hansgrohe, Retail

How to make Brand Positioning in China for MNC?

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15:02

Ms. Cathleen Wang, Head of Marketing and Communication for RM and IA Division, ABB, Manufacturing

How to create an influential PR campaign?

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06:44

Mr. Jimmy Yang, Marketing Director, DOW BAKHEET, Auto & Spare Parts

Fission Marketing and Branding Effort

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05:57

Ms. Agnes Zhang, Marketing Director, W.L Gore, Retail

The value of branding?

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01:33

Ms. Wendy Liu, Chief Commercial Officer, Novocare, Healthcare

The challenge of promote new product

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IP Assembly | Jessica Li & Angela Qian：网蓝与企业共成长之路

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2018.11.6 Episode 61 Marketing Profs are talking about ＂Digital Transformation！＂

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02:34

Ms. Jessica Feng, Head of Marketing, Emerson Process Management, Manufacturing

The Importance of Digital Transportation

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09:22

Mr. Chester Dai, Marketing Manager, Greater China, Sound united, Electric and Electronic Manufacturing

Challenge of Digital Transformation in B2B

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04:55

Ms. Chrise Wang, ex. Head of Asia-Pacific Digitalization （customer journey）, Henkel, Chemicals

Build Up Ecommerce Eco-System

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09:10

Ms. Cahty Gu, Marketing Director, Genesys, IT Vendor

Digital Marketing for Leads Generation

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04:13

Ms. Hua Yan, Marketing Director, Boston Scintific, Healthcare

Channel Strategy of Digital Marketing

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World B2B Marketing Chief Congress 2019!

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