2016.11.21 Episode 22＂Marketing Strategy in Different Areas for B2B Traditional Industry Marketers＂
Interviewee: (Length 1:14)
Mr. Royce Hua, Director, External Communications, GE China
What role does Branding play in B2B Marketing?
Interviewee: (Length 4:36)
Mr. Arthur Simonetti, Marketing Director, DSM (Europe)
The effort of marketing campaign and how to measure the ROI
Interviewee: (Length 4:55)
Mr. Luca Destefanis, Industry, Enterprise & Commercial Marketing Executive, IBM APAC
How to define the modern B2B marketer?
Interviewee: (Length 1:27)
Ms. Celestine Tan, Vice President , Field Marketing, APJ, CA Technologies
Are you satisfied with you marketing effort and how to measure the ROI?
Interviewee: (Length 2:59)
Ms. Claudia Liu, ex Head of Corporate Communications, APAC, Landys + Gyr
Gap of cultural communication between East&West
World B2B Marketing Chief Congress 2017, Jan 18/19/20 Shanghai
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