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2016.12.08 Episode 23"Modern Marketing 2016 for B2B Professional Service Industry"
  • 111
    Interviewee: (Length 53:41)
    5 Marketing Directors from Leading Professional Service Company
    Panel Discussion: Modern Marketing of Professional Service Industry in 2016
    620
  • 112
    Interviewee: (Length 5:34)
    Ms. Lisa Bao, China Marketing Leader, Mercer
    Which Channel is most effective for your marketing campaign? and What's the Challenge?
    472
  • 113
    Interviewee: (Length 1:49)
    Ms. Wei Lv, President, CDP
    What's the challenge of digital marketing in B2B professional service industry
    355
  • 114
    Interviewee: (Length 1:49)
    Mr. David Tao, Marketing Director, Gamutsoft
    The biggest challenge of digital marketing for professional service industry
    330
  • 115
    Interviewee: (Length 2:29)
    Mr. Lawrence Wang, Social Media & Digital Director
    What role does digital marketing play for AIG and how to make content strategy?
    415
  • High-End Event for Professional Service Marketer 2016.12.22, Shanghai
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2016.11.21 Episode 22"Marketing Strategy in Different Areas for B2B Traditional Industry Marketers"
  • 106
    Interviewee: (Length 1:14)
    Mr. Royce Hua, Director, External Communications, GE China
    What role does Branding play in B2B Marketing?
    414
  • 107
    Interviewee: (Length 4:36)
    Mr. Arthur Simonetti, Marketing Director, DSM (Europe)
    The effort of marketing campaign and how to measure the ROI
    509
  • 108
    Interviewee: (Length 4:55)
    Mr. Luca Destefanis, Industry, Enterprise & Commercial Marketing Executive, IBM APAC
    How to define the modern B2B marketer?
    399
  • 109
    Interviewee: (Length 1:27)
    Ms. Celestine Tan, Vice President , Field Marketing, APJ, CA Technologies
    Are you satisfied with you marketing effort and how to measure the ROI?
    246
  • 110
    Interviewee: (Length 2:59)
    Ms. Claudia Liu, ex Head of Corporate Communications, APAC, Landys + Gyr
    Gap of cultural communication between East&West
    252
  • World B2B Marketing Chief Congress 2017, Jan 18/19/20 Shanghai
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